“A number of astronauts, and then all of us who saw the photography from space, marveled at how much the Florida peninsula, meandering Mississippi, the islands of Britain, and the boot of Italy resembled the maps everyone had grown up with. We had taken it for granted that maps were faithful reflections of reality; but we were somehow amazed when reality turned out to be true to the maps.”
John Noble Wilford, The Mapmakers
info@cartifact.com
213.327.0200
Larry Zempel
Larry has over 30 years experience in the field of graphic and environmental design.
For twenty years before co-founding Cartifact, Larry ran Zempel Design Group, designing advertising, corporate, architectural, and electronic graphics, primarily for clients in architecture and real estate.
Before starting ZDG, Larry was Vice President of Interior and Graphic Design at the architectural firm of Pereira Associates (now Johnson Fain Pereira).
He has taught at UCLA and USC, and is a graduate of Stanford University. Larry‘s work has won numerous awards, from organizations such as AIGA, ADLA, the New York Art Directors Club and the Beverly Hills Architectural Commission.